FRAME | Information Gathering

We consult with clients on a variety of strategic and tactical business issues using the MMR Decision Framing System™ as guidance. There is always a business context behind information needs. We ask questions to understand WHY you need information, not just WHAT you need to know.

Business Purpose

Example Decision Points

Innovate

  • Needs states / gap identification
  • Market potential / trial estimates / concept screening
  • Ideation

Develop

  • Features & benefit optimization
  • Concept / product testing
  • Claims Testing
  • Creative Message development
  • Consumer profiling & targeting
  • Name testing

Launch

  • Pricing strategy
  • Path to purchase / Customer Journey
  • Brand equity evaluation
  • Offer, promotion, tagline screening
  • Packaging, optimization / shelf impact testing

Grow

  • Market structure
  • Segmentation
  • Attitude & usage
  • Product & service optimization
  • Brand positioning
  • Brand extension assessment

Monitor

  • Customer loyalty, retention, vulnerability
  • Brand / ad image tracking
  • Customer satisfaction

DESIGN | Project Planning

Our method-agnostic approach allows us to assess your business context and purpose first, and then apply the appropriate methods, technology, or existing data analysis. We never force-fit a research solution.

STUDY TYPE

What type of questions best address research objectives?

  • Qualitative
  • Quantitative
  • Existing data analysis

RESPONDENT TYPE

Who do we need to talk to?

  • Research panel
  • Existing customers
  • B2B / B2C
  • Domestic / International

DATA COLLECTION

How to best reach respondents?

  • Online
  • Central location (focus group, taste test, etc.)
  • In-the-moment (home, store, restaurant, event, etc.)
  • Phone (voice)
  • Mail

ANALYSIS

Which approach is the best fit?

  • Examples include:
  • Trade-off analysis (Discrete Choice, MaxDiff, etc.)
  • Drivers analysis (Stated vs. Derived importance using SVR, Factor Analysis, etc.)
  • Multimedia response (video, photo, diary, etc)
  • System 1 approaches (emotional & nonconscious inquiry)
  • Segmentation
  • Emerging needs
  • Perceptual mapping

REPORTING

How is an actionable POV most effectively conveyed?

  • Examples include:
  • Slide presentations
  • Video (animated graphics and/or respondent footage)
  • Infographics
  • Automated reporting / Dashboards
  • Simulators

DELIVER | Creation & Execution

We inspire confidence in decision making across industries. Fortune 500 and small business clients alike trust the MMR team as advisors for their marketing, branding, product, and operational challenges.

  • Agencies / Media & Communications

    Consulting Firms
    Advertising & Marketing Agencies
    PR / Communications
    Broadcast Programming
    Publishers

  • Automotive

    Auction Services
    Dealer Services
    Tires
    Vehicle Manufacturers

  • Consumer Goods & Services

    Packaged Goods
    Durable Goods
    Alcoholic Beverages (wine beer, spirits, etc.)
    Children’s Products
    Pet Care

  • Financial Services

    Retail Banking
    Credit Cards
    Insurance Products (B2C & B2B)
    Investment Services
    Lending / Mortgages

  • Hospitality / Dining / Travel

    Restaurant (QSR, Casual & Fine Dining)
    Hotel
    Cruise Lines Airlines

  • Industrial / Housing

    Industrial Tools (Hand & Power)
    Shipping Products
    Consumer Packaging
    Home Improvement Products
    Residential Construction

  • Medical / Healthcare

    Health Insurance
    OTC & Pharma
    Eye Care

  • Retail

    Home Improvement
    Grocery / Mass Merchandise / Warehouse Club
    Sporting Goods
    Specialty Foods
    Electronics

  • Technology / Utilities

    Telecommunications Cable / Satellite TV
    Internet Security
    Energy

Case Study: In-Home Testing Highlights Operational Expertise

Case Study: In-Home Testing Highlights Operational Expertise

Central Location Testing (CLT) and In-Home Use Tests (IHUT) are two research methodologies that require plenty of advance planning and preparation prior to execution in order to anticipate potential issues and ensure project success. The MMR Research Operations Team is a highly experienced...Read More
Reusable Packaging Sustainability: Evaluating its Effect at Retail

Reusable Packaging Sustainability: Evaluating its Effect at Retail

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat...Read More
Concept Testing is NOT "One-Size-Fits-All"

Concept Testing is NOT "One-Size-Fits-All"

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine...Read More