BOTTOM LINE DIRECTION FOR BUSINESS DECISIONS

At MMR Research Associates, our passionate, forward-thinking team maintains an unwavering focus on your business decision, designing and executing high-quality custom market research that gets you the answers you need, when you need them.

Our diverse experience leads to targeted results that you can rely on to shape your business direction, with confidence.

In Person Concept Testing: Quant + Qual Sample Optimization

In Person Concept Testing: Quant + Qual Sample Optimization

While much of concept testing is appropriately done remotely online, certain products require sensory interaction – taste, feel, perhaps minor use, or a close look at design elements -- to be properly tested. In these situations, some form of...Read More
[VIDEO] New "Old" Math applied to Key Drivers Analysis: SVR

[VIDEO] New "Old" Math applied to Key Drivers Analysis: SVR

We’ve investigated and tested Shapley Value Regression (SVR) and believe that SVR is a rock-star that is finally ready for its time in the spotlight. Learn why SVR should be your preferred approach for Drivers/Importance Analyses...Read More
MMR Continues Growth, Adds Steven Wyatt to Ops Team

MMR Continues Growth, Adds Steven Wyatt to Ops Team

Steven Wyatt has recently joined MMR Research Associates as Director, Research Operations. This addition to the MMR team continues to support a focus on 2016 expansion strategies. A seasoned research professional...Read More
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