BOTTOM LINE DIRECTION FOR BUSINESS DECISIONS

At MMR Research Associates, our passionate, forward-thinking team maintains an unwavering focus on your business decision, designing and executing high-quality custom market research that gets you the answers you need, when you need them.

Our diverse experience leads to targeted results that you can rely on to shape your business direction, with confidence.

Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked...Read More
USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies...Read More
Summer Newsletter

Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don't think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs...Read More
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