BOTTOM LINE DIRECTION FOR BUSINESS DECISIONS

At MMR Research Associates, our passionate, forward-thinking team maintains an unwavering focus on your business decision, designing and executing high-quality custom market research that gets you the answers you need, when you need them.

Our diverse experience leads to targeted results that you can rely on to shape your business direction, with confidence.

WHAT’S NEW?

Innovations in Research: Shapley Value Regression

Innovations in Research: Shapley Value Regression

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity...Read More
An Evolving Research Framework

An Evolving Research Framework

You’ve likely heard a lot of buzz around one of the following: System 1 / System 2 research, Emotional Measurement, subconscious decision-making and/or Behavioral Economics...Read More
Rethinking Mobile's Impact on Research

Rethinking Mobile's Impact on Research

(By Lou Ciaccia, Director – Research Operations) While we've been discussing mobile, our respondents have been shifting to mobile on their own and in their own way...Read More
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