Our Process
Drives business action
Our Team
Experts in research & marketing
Broad Reach
Working across industries with...

WE ARE MMR

A passionate team of forward thinking experts who provide customized, decision-focused marketing research based on strong partnerships.

MMR operates as a research concierge, with an
outcome-focused process and method agnostic approach.

MMR Decision Framing SystemTM

Starts with a client’s business decision, then determines the best direction for the project from
within our analytical toolkit. We save you time and deliver actionable results.

FRAME
Information gathering
DESIGN
Project planning
DELIVER
Creation & execution

Revisiting ROI

Revisiting ROI

Several months ago, after reading an article about an effort to assess the ROI of research and determine how to value it, my partner and I had similar reactions of disappointment because it seemed that industry leadership was continuing to miss an important point about ROI, and was simply rehashing ground covered...Read More
Experience-Focused Division Launched: MMR LIVE

Experience-Focused Division Launched: MMR LIVE

Delivering an exceptional customer experience is no longer optional for organizations who want to impact their marketplace. MMR Research Associates is launching a new division that re-imagines the best strategies and methodologies for delivering...Read More
Physical Retail:  Crisis or Identity-Crisis?

Physical Retail: Crisis or Identity-Crisis?

We hear about another one almost every day: another major retailer closing stores or going bankrupt. We see constant updates that Retail as we know it is over and that shopping is moving online. We have glimpses of technology completely reinventing the retail experience. We already see some major changes within large retail chains...Read More