BOTTOM LINE DIRECTION FOR BUSINESS DECISIONS

At MMR Research Associates, our passionate, forward-thinking team maintains an unwavering focus on your business decision, designing and executing high-quality custom market research that gets you the answers you need, when you need them.

Our diverse experience leads to targeted results that you can rely on to shape your business direction, with confidence.

USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies...Read More
Summer Newsletter

Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don't think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs...Read More
Focus Groups Still Relevant – Except When They’re Not

Focus Groups Still Relevant – Except When They’re Not

(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” - just that we should...Read More
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