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INDUSTRY EXPERIENCE

TRAVEL

It takes a lot to responsibly engage and retain your most frequent, profitable customers in today’s market. Improve guest experience and satisfaction with meaningful insights that will improve customer retention now and in the future.

How do you create engagement and add value to elevate your experience in a competitive market?

From booking to check-out and everything in between - there are always opportunities to impress your guests. We understand that a great travel experience is about commitment and engagement. We help our travel clients understand the whole picture, designing and implementing solutions based on real insights. We dig deeper to ensure your guests are taken care of, every step of the way. 

Start the conversation to discover opportunities to elevate your guests' travel experience.

Common
Travel
Research Studies

Guest satisfaction

Communication strategy

Advertising / Messaging testing

Brand Equity/Healthtracking

Brand positioning

Feature evaluation

Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.

Segmentation

Portfolio optimization

Product Line optimization

Landscape analysis

Service-Level optimization

Global Events Impact tracking

One globally-recognized travel company sought MMR’s help to do just that - hit a home run.  It had already hypothesized several potential new segments but needed to validate, understand, and size these targets in order to build out its targeting and communication strategies.

CASE STUDY

HITTING A HOME RUN WITH YOUR TARGETING STRATEGY

Which new target(s) have the greatest potential for business impact and what are the most effective strategies to reach them?

Before rolling out to its test markets, one quick service restaurant wanted to assess design options for an expanded beverage center for premium coffees. The challenge — achieving realism with consumers within the architecture of a VR environment.

CASE STUDY

WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY

Which of 6 prototype beverage center designs should be taken to test market?

For one banking institution, the optimization study became the foundation upon which to build its go-forward product enhancement and pricing strategies for Home Equity Line of Credit (HELOC) offerings. The challenge —  current offerings were under-performing versus key competitors in the HELOC category and the bank sought to grow its market share.

CASE STUDY

FEATURE EVALUATION THROUGH OPTIMIZATION

What are the optimal HELOC product configurations and pricing across different consumer groups that will maximize the bank’s opportunity to increase market share while minimizing the cost to produce?

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Capital one company logo
7 eleven company logo
Marriott company logo
Cocacola company logo
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