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INDUSTRY EXPERIENCE

RETAIL

Assess, manage, and grow your brand equity to improve your customer experience- online and in-store.

How can market research help your retail business balance your ecommerce platform with your brick-and-mortar locations?

Retailers use market research because as technology continues to develop rapidly, the ones at the top of their industry will be the ones changing with it. To stay ahead, you need to meet your consumers where they live: online. Blending in-store experience with online channels is critical to future success.  ​


The brick-and-mortar model retail organizations are built on is evolving faster than anyone expected. We help our retail clients strategically manage their business process, improve the shopping experience, streamline online shopping to in-store and curbside pickup workflows, assess store layouts, and analyze category performance. Having this industry knowledge can make a difference not more than ever before. Retailers consistently turn to MMR to uncover insights in an ever-changing environment.

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Start the conversation and strike a balance across your channels to create a competitive edge.

Common

Retail

Research Studies

Advertising / Messaging testing

Brand Equity/Healthtracking

Brand importance

Product Line optimization

Visual merchandising

Employee satisfaction

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Find out how our retail market research methodologies and systems can solve your challenges and help you meet the demands of your consumers.

Pricing research

Loyalty program evaluation

Store traffic tracking

Customer experience

Customer satisfaction

Voice of the Customer

Recognizing an opportunity in pet behavior products, this manufacturer decided to pursue a path to move from its current private label strategy to having a branded pet behavior product line. The challenge — the client needed to deepen their understanding of “pet parent” consumers and their buying behavior.

CASE STUDY

UNDERSTANDING MINDSTATES TO HELP CREATE A BRAND AND COMMUNICATION STRATEGY

How can a consistent marketing story be developed that tightly aligns with the goals and non-conscious motivations of pet parents?

This national retailer’s merchandising team wanted its managers to design their product bays based on a data-grounded understanding of the customer shopping process. The challenge — the company has hundreds of in-store product bays, making ‘fast, cheap and repeatable’ critical elements of any research solution.

CASE STUDY

QUICK TURN SHOPPER JOURNEYS LEAD TO DATA-DRIVEN DESIGN SOLUTIONS

Which product bay design improvements will result in increases in purchase behavior and improved satisfaction with the shopping experience?

For one CPG company, a package redesign, aimed at attracting a younger consumer to the franchise, resulted in a sharp sales decline among their existing customer base. The challenge — how to effectively leverage their packaging to attract new customers without alienating current users.

CASE STUDY

THE RIGHT SIDE OF A PACKAGING MOVE

Choose a package design that successfully positions its product in a clear and compelling manner across consumer target groups.

Char-boil company logo
Academy sports + outdoors company logo
PPG company logo
NBKA company logo
the home depot company logo
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