![mmr_logo [web white].png](https://static.wixstatic.com/media/6c6d9d_440908a032d54f598d75326c98395b16~mv2.png/v1/fill/w_196,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mmr_logo%20%5Bweb%20white%5D.png)
INDUSTRY EXPERIENCE
RESTAURANTS + DINING
In the constantly changing culinary landscape, it takes research-backed foresight and intentional future planning to stay ahead of the endless competition. Are you doing everything you can to stay at the top of your field?
How do quick serve, casual, and fine-dining restaurants become industry leaders amongst the stiff competition in today's market?
Business leaders need to innovate to ensure they are offering optimized, seamless, and, of course, delicious experiences. We help our dining clients identify what their guests need and want in a dining experience, and how best to meet these needs. Understand the landscape of your marketplace, find your competitive strength, and learn where you should focus to gain an edge.
Start the conversation to learn how you can thrive in the COVID era.
Restaurants +
Dining
Research Studies
Menu optimization
Guest satisfaction
Advertising / Messaging testing
Feature evaluation
Concept testing
Product testing
Brand Equity/Health tracking
Brand Positioning
Service-Level optimization
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Menu Satisfaction
Pricing Research
Market Segmentation
Loyalty Program evaluation
Logo testing
Operational innovation
Future Store optimization
Taste Testing
.png)
CASE STUDY
HITTING A HOME RUN WITH YOUR TARGETING STRATEGY
Which new target(s) have the greatest potential for business impact and what are the most effective strategies to reach them?
CASE STUDY
WHEN CONSUMER RESEARCH MEETS VIRTUAL REALITY
Which of 6 prototype beverage center designs should be taken to test market?
CASE STUDY
COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH
What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?