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INDUSTRY EXPERIENCE
MEDIA + COMMUNICATIONS
The media landscape is rapidly evolving. Drive awareness, maximize appeal, and optimize profitability to retain and attract new customers.
How do you increase market share when more consumers are cutting the cord?
In a highly competitive industry facing constant change, it is critical that you evaluate and enhance both new and existing product offerings to stay ahead of your competition. Decision-makers need a flexible research partner who can identify opportunities and navigate the shifting marketplace to deliver actionable intel. We help our media clients optimize offerings and messaging that will appeal to their customer base.
Start the conversation to learn more about our work in media and communications.
Common
Media + Communications
Research Studies
Customer satisfaction
Communication strategy
Advertising / Messaging testing
Brand Equity/Health tracking
Brand positioning
Feature evaluation
Find out how our methodologies and systems can solve your challenges and meet the demands of your consumers.
Segmentation
Portfolio optimization
Product Line optimization
Landscape analysis
Service-Level optimization
Global Events Impact tracking
CASE STUDY
FINDING THE MARKET POTENTIAL FROM WITHIN
How do you best motivate potential new homeowners to be more informed of the mortgage process and what is the best way to deliver such educational material to the highest potential users?
CASE STUDY
A NEW SIGNATURE BRAND MOMENT
What are the appropriate steps and actions to identify pricing, communication and support of the self-installation?
CASE STUDY
COPY TESTING YOUR CAMPAIGN BEFORE LAUNCH
What is the the best combination of creatives to deliver a compelling brand-building, multi-channel campaign?
