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Video Responses “Humanize” Research Results & Drive Organizational Impact

Open ended questions (OEs) are a very useful tool in the research industry. These questions begin with “how” or “what” and do not restrict responses to “yes” or “no” or a closed set of specific options. Rather, they…

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CONTINUED EXPANSION OF THE MMR BRAND

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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[VIDEO] New “Old” Math applied to Key Drivers Analysis: SVR

We’ve investigated and tested Shapley Value Regression (SVR) and believe that SVR is a rock-star that is finally ready for its time in the spotlight. Learn why SVR should be your preferred approach for Drivers/Importance Analyses…

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