Technology Innovations

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Our Evolving Toolkit

MMR believes that to be a true full service research provider, we must be “method agnostic” and consider all relevant tools and methodologies before making a recommendation to our clients. Read about our partnership…

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Online Eye Tracking: See Your Consumers’ Screen Through Their Eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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Better Collaboration and Innovation Through Teamwork

This September, all MMR employees gathered at Lake Lanier, Ga., for our annual company meeting and retreat. Our focus for 2016 was to build stronger collaboration…

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IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

Old Things Made New: Shapley Value Regression

(By Bruce Olson, Managing Partner) Sometimes it amazes me to look back at the past decade or so and see how the ready availability of computing power…