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IIeX NA 2017 – Looking Forward

(By Patricia Houston, VP – Client Relationships) IIeX North America 2017 continued the tradition of pushing the market research industry toward – what’s next? At MMR Research we are continually asking the same question of ourselves.

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The Real Cost of DIY – What to Ask as You Plan

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

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Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

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Continued Expansion of the MMR Brand

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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TMRE 2016 Reflections

Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…

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Our Evolving Toolkit

MMR believes that to be a true full service research provider, we must be “method agnostic” and consider all relevant tools and methodologies before making a recommendation to our clients. Read about our partnership…

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Online Eye Tracking: See Your Consumers’ Screen Through Their Eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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Better Collaboration and Innovation Through Teamwork

This September, all MMR employees gathered at Lake Lanier, Ga., for our annual company meeting and retreat. Our focus for 2016 was to build stronger collaboration…

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IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

Old Things Made New: Shapley Value Regression

(By Bruce Olson, Managing Partner) Sometimes it amazes me to look back at the past decade or so and see how the ready availability of computing power…

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