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Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…

Couple Checking In At Hotel Reception

REWARDS PROGRAMS MYTHS AND TRUTHS

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

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