Research Design

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IIEX 2016

IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

Key Learnings for Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

Scale Order

Research on Research: Scale Order Impact

Much of good research practice is based on statistical and behavioral theories and known human biases which, over the years, have given us many “rules or rules of thumb”…

QIQ

Innovation MMR: Efficiencies with QIQ

True Product/Service innovation is one of the most challenging of Marketing issues. One MMR client recently asked MMR to help them revise their program…

supermarket cart

An Evolving Research Framework

You’ve likely heard a lot of buzz around one of the following: System 1 / System 2 research, Emotional Measurement, subconscious decision-making and/or Behavioral Economics…

Old Things Made New: Shapley Value Regression

(By Bruce Olson, Managing Partner) Sometimes it amazes me to look back at the past decade or so and see how the ready availability of computing power…