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USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

IIEX 2016

IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

Storytelling

“Telling a story” isn’t enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

New Business Chart Innovation Teamwork Global Business Concept

Beyond the Bar Chart: Impact of Data Visualization

(By Kristen Downs, Graphics Specialist) Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

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