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Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…

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Focus Groups Still Relevant – Except When They’re Not

(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” – just that we should…

Woman hand using smartphone in a supermarket.

Mobile Qual: Enabling In-The-Moment Evaluation

Connecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently…

QIQ

Innovation MMR: Efficiencies with QIQ

True Product/Service innovation is one of the most challenging of Marketing issues. One MMR client recently asked MMR to help them revise their program…

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