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Online Eye Tracking: See your consumers’ screen through their eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked…

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IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

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