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Woman hand using smartphone in a supermarket.

In the Moment Mobile

It happens to all of us… you get ready to leave the house and can’t find your keys. Or you walk into a
room and forget why you came in…Yet somehow we expect survey respondents…

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Payment card in hand on the background of the store.

Q1 2018 Industry Roundup: Retail and Financial Services

As we look back on Q1 of 2018, we review developments and outlooks for key industries. Follow along below as we outline recent news and commentary on the retail/big-box and financial sectors. Consumer packaged goods companies must continue to evolve to remain competitive…

Woman at home video chatting with her boyfriend on her cell phone and using earphones

Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

Men wearing blue sweater and eyeglasses holding credit card and using smart phone at home office during christmas holidays

Mobile Continues to Shape the Future of Retail

(By Patricia Houston, VP-Client Relationships) The research industry has been aware of – and designing for – the unintentional mobile user for several years. With 77 percent of all consumers carrying smartphones, the pervasiveness…

Confident businessmen and businesswomen sitting and working on tablet during a meeting. Business people sitting around the desk in a meeting and watching digital tablet. Portrait of happy colleagues looking at laptop screen in office.

Using Graphic-Based Video for Reporting Impact

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…

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Woman hand using smartphone in a supermarket.

Mobile Qual: Enabling In-The-Moment Evaluation

Connecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

Key Learnings for Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

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Age of Phone Research Returns – A NEW Golden Age?

(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered…

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