Confident businessmen and businesswomen sitting and working on tablet during a meeting. Business people sitting around the desk in a meeting and watching digital tablet. Portrait of happy colleagues looking at laptop screen in office.

Using Graphic-Based Video for Reporting Impact

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…

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Mobile Qual: Enabling In-The-Moment Evaluation

Connecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

Key Learnings for Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

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Age of Phone Research Returns – A NEW Golden Age?

(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered…

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Rethinking Mobile’s Impact on Research

(By Lou Ciaccia, Director – Research Operations) While we’ve been discussing mobile, our respondents have been shifting to mobile on their own and in their own way…

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