MMR Advantage

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Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

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[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…

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Continued Expansion of the MMR Brand

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

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A Year with an Evolved Brand Story

(By Bill Denk & Bruce Olson, Managing Partners) Following our partnership reorganization in early 2014, MMR went through a brand review to better understand our success so that we could define a new vision…

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Researching Ourselves: The MMR Brand Evolves

Having recently completed a multi-phased brand evolution process, MMR launches its new strategic positioning with a refocused concentration on providing customized, outcomes-based research. MMR’s team of responsive, collaborative experts can save you time, extend your reach and give you confidence.

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The MMR Advantage: Client Bill of Rights

One of the most important foundation blocks of The MMR Advantage is our Client Bill of Rights. Created in 2014, this bottom-up initiative…

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