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Brand Vitality™ at MMR Research Associates

The concept of “brand health” initially feels intuitive and easy to understand. After all, we are very familiar with human health, so by association can we not think about Brand Health in a similar way? Human health is often thought of as…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…

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Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

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Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

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Building a Bridge: Moving from Client-Side to Supplier-Side in Marketing Research (Part 2)

One of MMR’s core beliefs is maintaining a truly collaborative approach with clients, always focusing on the client’s decision that is driving the research project. Earlier this year, Patricia Houston, VP – Client Relationships, talked with several staff members who have the perspective of seeing both sides of the Client-Supplier relationships. This is the second in a series…

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Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

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MMR Decision Framing System™

As an industry, researchers regularly develop tools and processes to meet our Corporate Research partners’ need for actionable market information. But all too often, they don’t have the resources – or time – to review and evaluate…

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Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

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[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…