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Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

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Building a Bridge: Moving from Client-Side to Supplier-Side in Marketing Research (Part 2)

One of MMR’s core beliefs is maintaining a truly collaborative approach with clients, always focusing on the client’s decision that is driving the research project. Earlier this year, Patricia Houston, VP – Client Relationships, talked with several staff members who have the perspective of seeing both sides of the Client-Supplier relationships. This is the second in a series…

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Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

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MMR Decision Framing System™

As an industry, researchers regularly develop tools and processes to meet our Corporate Research partners’ need for actionable market information. But all too often, they don’t have the resources – or time – to review and evaluate…

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Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

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[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…

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Continued Expansion of the MMR Brand

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

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A Year with an Evolved Brand Story

(By Bill Denk & Bruce Olson, Managing Partners) Following our partnership reorganization in early 2014, MMR went through a brand review to better understand our success so that we could define a new vision…

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Researching Ourselves: The MMR Brand Evolves

Having recently completed a multi-phased brand evolution process, MMR launches its new strategic positioning with a refocused concentration on providing customized, outcomes-based research. MMR’s team of responsive, collaborative experts can save you time, extend your reach and give you confidence.

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