Image5

Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

Back Camera

MMR Leads Choice Analysis Seminar for UGA Students

This spring, Walter Blotkamp, MMR VP – Client Relationships, led an interactive session with Dr. John Wurst’s Choice Analysis Master’s of Marketing Research class…

TOP