Literature Review

Categories

MMR_Announcement2

[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…

Image10

Do It! Check Out the Undoing Project

(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…

“Focus” by Higgins & Halvorson

(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…

Image6_BW

“The Art of Choosing” by Sheena Iyengar

(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…

Image12

“Priceless: The Myth of Fair Value” by William Poundstone

(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…