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Do It! Check Out the Undoing Project

(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…

“Focus” by Higgins & Halvorson

(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…

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“The Art of Choosing” by Sheena Iyengar

(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…

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“Priceless: The Myth of Fair Value” by William Poundstone

(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…

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