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Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

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Online Eye Tracking: See your consumers’ screen through their eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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