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SW Insights Association 2017 Educational Forum: News and Notes

(By William Priest, VP – Client Relationships) This was my first time attending an event hosted by the Southwest Chapter of the Insights Association and I was pleased to get to know a broad network of insights professionals in our industry…

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IIeX NA 2017 – Looking Forward

(By Patricia Houston, VP – Client Relationships) IIeX North America 2017 continued the tradition of pushing the market research industry toward – what’s next? At MMR Research we are continually asking the same question of ourselves.

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Insights Association ATL/SE Chapter Conference Recap

The 2017 annual conference for the ATL/SE chapter of the Insights Association focused on “The Next Chapter” for researchers as well as the organization itself. Patricia Houston represented MMR…

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TMRE 2016 Reflections

Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…

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IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

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IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

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MMR Research Attends 35th Research Summit and Reunion for UGA’s MMR Program

Spanning the graduating classes of 1982 to 2014, six MMR Research employees and program alumni were in attendance at the Research Summit & Reunion…

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