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IIeX NA 2017 – Looking Forward

(By Patricia Houston, VP – Client Relationships) IIeX North America 2017 continued the tradition of pushing the market research industry toward – what’s next? At MMR Research we are continually asking the same question of ourselves.

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THE REAL COST OF DIY – WHAT TO ASK AS YOU PLAN

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

IIEX 2016

IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

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