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Couple Checking In At Hotel Reception

Rewards Programs Myths and Truths

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

Storytelling

“Telling a Story” isn’t Enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

Image10_BW

Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…