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THE REAL COST OF DIY – WHAT TO ASK AS YOU PLAN

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

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William Priest Joins MMR’s West Coast Expansion

William (Bill) Priest has recently joined MMR Research Associates as Vice President – Client Relationships. He brings with him more than 25 years of research experience in categories ranging from healthcare to casual dining…

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REUSABLE PACKAGING SUSTAINABILITY: EVALUATING ITS EFFECT AT RETAIL

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat…

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USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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“Telling a story” isn’t enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

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