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Credentials or Chemistry

(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…

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Diagram on Blackboard

The Real Cost of DIY – What to Ask as You Plan

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

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Reusable Packaging Sustainability: Evaluating its Effect at Retail

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat…

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Couple Checking In At Hotel Reception

Rewards Programs Myths and Truths

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

Storytelling

“Telling a Story” isn’t Enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

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