June 20, 2017 – mmr
Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs.
Actionable POV Automation Behavioral economics Behavioral Marketing Brand Positioning Brand Strategy Case Study Choice Analysis Concept Testing Customer Loyalty Customer Rewards Discrete Choice Drivers Analysis Emotional Measurement Focus Groups Global Research Hybrid Approach IIeX MaxDiff Mentoring MMR Advantage mobile Mobile Optimization Mobile Research Myths & Truths New Hire Newsletter Nonconscious Measurement phone research Pricing Research Qualitative Regression Analysis Report Writing Research Design research on research Rewards Program scale order Shapley Value smartphone Staff Growth subconscious decision-making Survey Design System 1/System 2 Video Visuals
Mobile Qual: Enabling In-The-Moment Evaluation
May 20, 2016 - mmrConnecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently...
Innovation MMR: Efficiencies with QIQ
September 23, 2015 - mmrTrue Product/Service innovation is one of the most challenging of Marketing issues. One MMR client recently asked MMR to help them revise their program...
Back to Basics
April 25, 2016 - mmrThe winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at "old" research tools and techniques...
In Person Concept Testing: Quant + Qual Sample Optimization
July 26, 2016 - mmrWhile much of concept testing is appropriately done remotely online, certain products require sensory interaction – taste, feel, perhaps minor use, or a close look at design elements -- to be properly tested...