September 6, 2017 – mmr
Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs.
Back to Basics
April 25, 2016 - mmrThe winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at "old" research tools and techniques...
Mobile Qual: Enabling In-The-Moment Evaluation
May 20, 2016 - mmrConnecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently...
Using Graphic-Based Video for Reporting Impact
August 17, 2016 - mmr(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies...
Age of Phone Research Returns – A NEW Golden Age?
February 19, 2016 - mmr(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered...