OUR TEAM – RESPONSIVE, EXPERT COLLABORATION

At MMR Research Associates we work with you as an extension of your team to get you the answers you need fast. Our people are passionate masters of the science of market research who can transform your complex questions into actionable business direction.

  • Senior, tenured professionals execute your account; no handing-off to junior staffers
  • Experienced on both client and supplier sides of table and with strong academic ties – we’ve been in your shoes
  • Well-versed in market options/constraints and business priorities

We understand your objectives
and business context

MEET THE TEAM

Bill Denk – Managing partner

  • 1982 grad from University of Georgia MMR program
  • Over 25 years professional research experience
  • 18 years with M/A/R/C (AE to Senior VP)
  • Expert in strategic research design, high impact reporting, customer satisfaction/retention work
  • Diverse client, industry and methodological experience

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Bruce Olson – Managing partner

  • 1993 grad from University of Georgia MMR program
  • Partner, 18 years experience, includes US & International Research
  • Formerly at M/A/R/C Research in Marketing Sciences, spent 7 years at The Coca-Cola Company (Global Brand Research, led research in Netherlands)

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Bruce Forni – VP, Client Relationships

  • Marketing grad from Kent State University; post grad study at Wharton School, UC Berkeley
  • 25+ years market research and planning experience in Home Improvement, Automotive, Technology, and CPG
  • Client-side experience at GM, identifying emerging market segments and researching new products globally
  • Qualitative and quantitative experience across the Americas, Europe, Asia, Middle East, and Oceania
  • Extensive background in customer need assessment, market segmentation, brand positioning / commitment / extendibility, new product development / portfolio optimization, and customer fulfillment

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John Rindone – VP, Client Relationships

  • Graduated with an MBA in Business Management from the University of Dallas in 1990
  • 25 years of marketing research experience
  • Extensive experience managing research and directing insights functions at ConAgra Foods and SC Johnson
  • Expertise in integrating insight into organizations and how to make the most of marketing research investments
  • Intimate knowledge of what suppliers can do to make your job easier

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Rob Lorys – Senior VP, Client Development and Marketing

  • 1979 MBA Marketing grad from Adelphi University, NY
  • 30 years successful Marketing Leadership experience in CPG Industry
  • Client experience from Con Agra, Kellogg Co, and Georgia Pacific with last position as VP Integrated Marketing
  • Diverse background in sales, market research, finance/budgeting, brand marketing, and marketing services
  • Proven strategic leader with successful track record of profitable growth, new product innovation, merger integration and brand rejuvenation
  • “Top 100 Marketers” in USA- Advertising Age (2000)

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Walter Blotkamp – VP, Client Relationships

  • 25 years Marketing/Marketing Research experience with Capital One and Verizon/Bell Atlantic
  • MA in Applied Research from West Virginia University BA in Sociology/Economics from William and Mary.
  • Specialty focus on retention, innovation, brand health
  • Past senior faculty, Keller Graduate School of Mgmnt
  • Past chair, YPPA National Media Research Committee

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Tami Lunn – VP, Client Relationships

  • 1987 grad from University of Texas
  • Vice President, 17 years of experience within new product forecasting (over 500 projects)
  • Expert in designing and interpreting new product, line extension and product re-positionings for forecasting
  • Spent time on-site at Frito-Lay with Decision Insight, a leader in Virtual Shopping

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Patricia Houston – VP, Client Relationships

  • 12 years diverse experience including advertising, media relations, experiential marketing, and market research
  • 2009 grad from University of Georgia MMR Program
  • Spent 2 years on the Consumer Insights team at The Home Depot
  • BS in Science, Technology, and Culture (STAC) and Management from Georgia Tech

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Melody Matthews – VP, Client Relationships

  • MBA from Georgia State University in 2006
  • 20+ years of marketing research experience
  • 9 years at TNS/NFO (now Kantar)
  • Experienced in a wide range of methodologies, analytics, and industries
  • Expertise in tracking, product development, and segmentation

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Terry Ferg – VP, Client Relationships

  • 1998 graduate of UGA’s Master of Market Research program
  • MBA from Bellarmine University
  • Prior to UGA, served as VP Marketing Research at Bank of Louisville
  • Spent the last 19 years at E & J Gallo Winery in a variety of research positions
  • Married with 3 boys, and his whole family is big into rock climbing, hiking, and outdoor adventure sports

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William (Bill) Priest – VP, Client Relationships

  • 1988 graduate of UGA’s Master of Market Research program
  • 30 years of research industry experience
  • Broad range of category experience with a concentration in healthcare, insurance and restaurants
  • Methodology expertise spanning a wide array of quantative and qualitative techniques

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Shelly Ray – VP, Client Services

  • 1990 grad from University of Georgia MMR program
  • Over 25 years professional research experience
  • Client side experience with Coca-Cola and BellSouth (Director of BellSouth Corporate Research)
  • 16+ years vendor side experience with a focus on Communication, Technology and Service Industries
  • Avid supporter of the Market Research Industry though involvement in academic seminars, formal mentoring of young researchers and participation on the MRII Board of Directors

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Andrea Murphy – Director, Client Services

  • MS in Marketing/Decision Science from Georgia State University
  • Over 10 years marketing research experience with research suppliers and client-side with InterContinental Hotels
  • Started career in project management at NFO Research and later at M/A/R/C Research

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Michael Hoban – VP, Client Services

  • 1991 grad from University of Florida College of Journalism and Communications
  • Over 20 years professional research experience
  • Client side experience with InterContinental Hotels Group (IHG), LexisNexis Risk Solutions, and Newell Brands (Senior Director of LexisNexis Market Research)
  • Ten years supplier side experience with a focus on Food Service, Hospitality, Retail and CPG
  • Published researcher, industry speaker, and past board member of the MRA Atlanta/Southeast Chapter

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Sandra Holmes – Director, Client Relationships

  • Graduated in 2001 with BBA in marketing from University of Georgia
  • 3 years in media planning with OMD Atlanta on Cingular account
  • 2005 grad from University of Georgia MMR program

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Laurie Gee – Director, Client Services

  • 1994 grad from University of Georgia
  • 15 years diverse experience including healthcare, insurance, banking, hospitality, utilities and high tech
  • Supports MMR clients in all phases of the research process — from study design, project management, and analysis and reporting.

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Jeff Bishop – Director, Client Services

  • 20 years marketing research experience leading projects and project management teams at Kantar/TNS and Synovate
  • Extensive background in CPG industry partnering with clients at Procter & Gamble, Georgia Pacific, Exxon Mobil and others
  • Proficient in a wide range of techniques including concept testing, product testing and habits & practices
  • Expertise in global as well as domestic project management
  • MBA from the University of Illinois at Urbana-Champaign

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Jennifer Sullivan – Director, Client Services

  • 20+ years’ experience in market research industry
  • Broad knowledge and understanding of all aspects of evaluation process, from interviewer to project manager, including extensive knowledge of data management and processing
  • Extensive forecasting projects across numerous product categories, including consumer package goods, utilities, financial, health care, QSR/CDR and technology arenas
  • B.B.A. in Marketing from The University of North Texas

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Shawn Wicker – Manager, Client Services

  • 2014 grad from the University of Georgia MMR program
  • BS in Marketing and Management from Clemson University
  • Supports clients in various industries, including consumer products, financial services, food & beverage, technology, and telecommunications

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Christina Halligan – Director, Client Services

  • Eight years of CPG client-side experience with Johnson & Johnson and Georgia Pacific
  • Extensive experience with and passion for innovation, including insight generation, need gap identification and analysis, idea refinement, concept screening, prototype assessment, and go-to-market strategy
  • 2009 grad from the University of Georgia MMR Program
  • BS in Statistics from the University of Georgia

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Terry Crawford – VP, Research Operations

  • 25 years in Market Research
  • 15 years with Catalina Marketing Research Solutions (VP Operations to Sr. VP of Operations responsible for Analytics, Data Collection, Programming, Sampling, and Tabulation)
  • Decades of successful project management on a widely diverse selection of research from small projects to large-scale global initiatives.
  • Fluent in several programming languages and database applications (creates more efficient operational processes)

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Lou Ciaccia – Director, Research Operations

  • 1994 grad of Florida State University
  • 12 years experience in marketing research data collection and project management

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Steven Wyatt – Director, Research Operations

  • 18 years’ experience in market research spanning qualitative and quantitative projects
  • Successful record of project management conducting research projects from initiation through completion
  • Hands-on, detailed oriented style consistently delivers projects on time, target and budget

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Kristen Downs – Graphics Specalist

  • 20 years of experience in the marketing research industry dedicated to the graphic interpretation of data
  • Expert PowerPoint user specializing in the creation of impactful, eye-pleasing reports
  • Experience working on a broad range of product categories, including CPG, financial, travel, restaurant, apparel and business services
  • Involved in a variety of methodologies including concept/product testing, sales forecasting, product optimization, customer satisfaction and price sensitivity

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Carrie Mills – Office Manager

  • 20+ years accounting & office management experience
  • Responsible for Human Resources, Accounting, and General Inquiries

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