June 20, 2017 – mmr
MMR Grows, Goes West
Expands Presence to Support West Coast Client Relationships
Roswell, Ga., June 15, 2017 – MMR Research Associates announced its regional expansion with the addition of two experienced research professionals, Terry Ferg and William Priest. These latest new hires continue MMR’s strategic business growth, and provide an opportunity to offer expanded service to clients based on the West Coast. Ferg and Priest will be based in Modesto, Calif., and Santa Fe, N.M., respectively.
“MMR has enjoyed steady, yet rapid growth over the past several years,” explained Bruce Olson, managing partner. “We have responded with a deliberate approach to identify gaps in our geographic coverage and then opportunistically hire, empower and reward good people, like Terry and William, who have the right skills to expand our reach.”
Priest joins MMR from M/A/R/C Research where most recently he was VP/Account Director. He brings more than 25 years of experience in categories ranging from healthcare to casual dining. Along with broad category experience, he has a wide spectrum of methodological experience including new product success forecasting, modeling the drivers of loyalty and defection, measuring brand equity and calculating brand opportunity.
Ferg comes to MMR from E & J Gallo Winery where he served as Project Manager for Marketing Analytics, developing the Winery’s very successful in-market testing program. His specialties include multivariate statistical analysis, new product development and advertising research, price elasticity, and relational database analytics.
MMR will continue to seek opportunities, both regionally and in specific industry channels, that will contribute to the growth and strategic direction of the business. The company remains committed to purposeful exploration of new industry developments that can expand and enhance its method-agnostic toolkit, providing better service and added value to its research clients.
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About MMR Research Associates
A passionate team of forward thinking experts who provide customized, decision-focused marketing research based on strong partnerships. Since 1999, clients have relied on the well-tenured team at MMR to design and execute versatile, tailored solutions that shape business direction, and inspire confidence.