OUR POV: THE MMR BLOG

MMR Continues West Coast Expansion

SsabanosSusan Sabanos has recently joined the team at MMR Research Associates as the newest VP – Client Relationships. Previously a principal insights and strategy consultant for CRS, Susan adds her nearly 20 years of market research experience to the growing team at MMR. In her new role, she will have responsibility for building MMR relationships with new clients based in the western region as part of MMR’s planned west coast expansion.

While at CRS, Susan developed insight-led marketing strategies for prominent brands in the retail, apparel, hospitality and health/wellness sectors. Her expertise with designing and delivering impactful custom research included the creation of a framework for a multi-million-dollar re-launch of an emerging designer fashion brand based on brand positioning, product assortment and channel preference research. Prior to CRS, she was Vice President, Research & Strategy for Bluewater Learning Market Research & Strategy in Los Angeles, working with clients including Target, Safeway, Levis, Converse and United Healthcare.  

“Susan has extensive experience in business development roles and has had success in the past building client relationships,” remarked Bill Denk, managing partner. “Her ‘client-centricity’ is very much aligned with our mindset regarding the role of research and the importance of decision framing to ensure actionability for our clients. Susan brings particular expertise in technology, healthcare/medical devices, apparel/fashion, retail, and personal care as well as international experience that dovetails well with our west coast expansion.”

A graduate of the University of Texas with an MBA in Finance/International Studies, Susan has a BA in French and spent several years in China, managing the custom research business for Kantar/TNS Global Market Research. While in China, she provided research to global clients to support market entry, product localization and communications strategy. She also led in introducing new research methods to China, including the Conversion Model for Loyalty Measurement. Susan has previous experience in the tech sector as former Vice President and tech practice lead at Morpace Market Research & Strategy where she provided tech manufacturers with input on product development through conjoint/choice model research.

Susan is a member of the American Marketing Association and Women in Research. She enjoys all types of live entertainment, especially outdoor concerts and musical theater from local productions to the lights of Broadway, and is the proud mom of a performing arts high school student.