September 6, 2017 – mmr
Celebrating Career Advancement
MMR Research Associates announced recently the promotion of Patricia Houston to VP – Client Relationships. Patricia joins the business development and sales team for MMR, and will remain engaged with current clients while working to help expand the client portfolio. She will also continue to spearhead the organization’s marketing efforts.
“Tricia’s experience in helping create a strategic vision for our organization and executing on that vision is proof of the broad contribution she has already made to MMR,” said Bruce Olson, Managing Partner. “In her newly expanded role, we are excited to have her focus on relationship development and sales while continuing to steward the MMR brand and provide leadership in our strategic marketing efforts.”
Tricia joined MMR in 2011 as Senior Program Manager with a focus on home improvement projects as well as retail, food service, CPG and juvenile/kids products. In 2014 she led MMR through its rebranding process, coordinating external and internal resources as well as client input. The resulting “MMR 2.0” features new visual and verbal representation of the MMR brand across all channels and platforms, including job title alignment, with Tricia becoming Director – Client Services in 2014.
She came to MMR after gaining client-side experience as a Senior Analyst for Consumer Insights at The Home Depot. Her focus included engaging with business decisions regarding media buying, product development, workforce labor allocations and marketing strategy, and she worked with syndicated research vendors to provide actionable insights to the marketing and advertising teams.
“I believe that business development is about a focus on “the right tool for the job’ – even if that means using a non-conventional method to get the data needed to make the decision at hand,” commented Tricia. “My marketing experience gives me a broader understanding of the content and constraints of business decisions in the marketing/advertising area so that I can better consult with clients about how research outputs will help drive their decisions.”
Tricia is a graduate of Georgia Tech with a BS in Business Management including Statistical Analysis and Marketing, and a BS in Science, Technology and Culture including Communications and Digital Media. She worked for ignition, a leader in the experiential marketing field, before returning to school to gain her Master in Marketing Research degree from the University of Georgia.