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“Focus” by Higgins & Halvorson

(By Shawn Wicker, Manager – Client Services) In today’s marketplace, there is often a disconnect between the target audience and the marketing messages…

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“The Art of Choosing” by Sheena Iyengar

(By Shawn Wicker, Manager – Client Services) Why this book matters? As globalization continues to connect the world, market researchers continue to adapt…

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MMR Leads Choice Analysis Seminar for UGA Students

This spring, Walter Blotkamp, MMR VP – Client Relationships, led an interactive session with Dr. John Wurst’s Choice Analysis Master’s of Marketing Research class…

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Old Things Made New: Shapley Value Regression

(By Bruce Olson, Managing Partner) Sometimes it amazes me to look back at the past decade or so and see how the ready availability of computing power…

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“Priceless: The Myth of Fair Value” by William Poundstone

(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

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The MMR Advantage: Client Bill of Rights

One of the most important foundation blocks of The MMR Advantage is our Client Bill of Rights. Created in 2014, this bottom-up initiative…

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Introducing Jeffrey Bishop, Director – Client Services

We are happy to announcing the hiring of Jeffrey Bishop, Director – Client Services. Jeff joins MMR with 20 years marketing research experience including…

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MMR Research Attends 35th Research Summit and Reunion for UGA’s MMR Program

Spanning the graduating classes of 1982 to 2014, six MMR Research employees and program alumni were in attendance at the Research Summit & Reunion…