Back Camera

MMR Leads Choice Analysis Seminar for UGA Students

This spring, Walter Blotkamp, MMR VP – Client Relationships, led an interactive session with Dr. John Wurst’s Choice Analysis Master’s of Marketing Research class…

Tagged under: ,

Old Things Made New: Shapley Value Regression

(By Bruce Olson, Managing Partner) Sometimes it amazes me to look back at the past decade or so and see how the ready availability of computing power…

Image12

“Priceless: The Myth of Fair Value” by William Poundstone

(By Shawn Wicker, Manager – Client Services) Why this book matters? Consumer decision-making is a complex process, often rooted in the irrational subconscious…

Image10_BW

Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

Logo with Tag

Researching Ourselves: The MMR Brand Evolves

Having recently completed a multi-phased brand evolution process, MMR launches its new strategic positioning with a refocused concentration on providing customized, outcomes-based research. MMR’s team of responsive, collaborative experts can save you time, extend your reach and give you confidence.

Tagged under:
Image7

The MMR Advantage: Client Bill of Rights

One of the most important foundation blocks of The MMR Advantage is our Client Bill of Rights. Created in 2014, this bottom-up initiative…

Tagged under:
MMR_Announcement2

Introducing Jeffrey Bishop, Director – Client Services

We are happy to announcing the hiring of Jeffrey Bishop, Director – Client Services. Jeff joins MMR with 20 years marketing research experience including…

Tagged under:
Image7_BW

MMR Research Attends 35th Research Summit and Reunion for UGA’s MMR Program

Spanning the graduating classes of 1982 to 2014, six MMR Research employees and program alumni were in attendance at the Research Summit & Reunion…

TOP