OUR POV: THE MMR BLOG

What’s New

Categories

Expanding The MMR Research Team

MMR Research Associates announced that Melody Matthews has joined the team as a new Vice President, Client Relationships. Having worked more than 20 years…

Tagged under:

Celebrating Career Advancement

MMR Research Associates announced recently the promotion of Patricia Houston to VP – Client Relationships. Patricia joins the business development and sales team for MMR…

Tagged under:
iStock_000022409114_Medium

Age of Phone Research Returns – A NEW Golden Age?

(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered…

Tagged under: ,

Welcome New VP Client Services

Shelly Ray has recently joined the team at MMR Research Associates as the new VP – Client Services. She brings with her more than 25 years of package goods, service, technology and communications research…

Tagged under: ,
Logo with Tag

A Year with an Evolved Brand Story

(By Bill Denk & Bruce Olson, Managing Partners) Following our partnership reorganization in early 2014, MMR went through a brand review to better understand our success so that we could define a new vision…

Tagged under:
Storytelling

“Telling a Story” isn’t Enough: Minimalism in Reporting

(By Bruce Olson, Managing Partner) It’s not new to hear that researchers need to help their clients “tell the story” – we know that we can’t stop at simply providing the data. However, when I hear…

Conference2

IIeX Forums 2015: MMR Overall Takeaways

Three representatives from MMR Research attended the IIeX Behavioral Marketing and Nonconscious Measurement Impact forums in New York City on November 9-10 to learn from a diverse group of…

New Business Chart Innovation Teamwork Global Business Concept

Beyond the Bar Chart: Impact of Data Visualization

(By Kristen Downs, Graphics Specialist) Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested…

Image16

Innovations in Research: Shapley Value Regression

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity…

Tagged under:
supermarket cart

An Evolving Research Framework

You’ve likely heard a lot of buzz around one of the following: System 1 / System 2 research, Emotional Measurement, subconscious decision-making and/or Behavioral Economics…