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ROI for Marketing Research – Why it Misses the Point

(By Bruce Olson, Managing Partner) My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to tackle the problem of the valuation of ROI of research. And, of course, they were pursuing it with…

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MMR Continues West Coast Expansion

Susan Sabanos has recently joined the team at MMR Research Associates as the newest VP – Client Relationships. Previously a principal insights and strategy consultant for CRS, Susan adds her nearly 20 years of market research experience to the growing team at MMR. In her new role, she will have responsibility for building MMR relationships

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Hearing from our Intern: Summer 2017

During this past summer, MMR was pleased to have Brittany Rooker complete her internship with our team. Maintaining a strong connection with academia is an important focus of MMR’s ongoing effort…

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SW Insights Association 2017 Educational Forum: News and Notes

(By William Priest, VP – Client Relationships) This was my first time attending an event hosted by the Southwest Chapter of the Insights Association and I was pleased to get to know a broad network of insights professionals in our industry…

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Do It! Check Out the Undoing Project

(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…

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Credentials or Chemistry

(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…

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The Real Cost of DIY – What to Ask as You Plan

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

William Priest Joins MMR’s West Coast Expansion

William (Bill) Priest has recently joined MMR Research Associates as Vice President – Client Relationships. He brings with him more than 25 years of research experience in categories ranging from healthcare to casual dining…

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MMR Goes West with Addition of Terry Ferg

MMR Research Associates announced that Terry Ferg has joined the Client Relationships staff as a new Vice President, continuing MMR’s planned growth and geographic expansion. With this most recent hire, the company extends…

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Insights Association ATL/SE Chapter Conference Recap

The 2017 annual conference for the ATL/SE chapter of the Insights Association focused on “The Next Chapter” for researchers as well as the organization itself. Patricia Houston represented MMR…