Case Study: In-Home Testing Highlights Operational Expertise
September 6, 2017 – mmr
Better Collaboration and Innovation Through Teamwork
September 30, 2016 - mmr
This September, all MMR employees gathered at Lake Lanier, Ga., for our annual company meeting and retreat. Our focus for 2016 was to build stronger collaboration…
Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods
September 21, 2016 - mmr
We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked…
Using Graphic-Based Video for Reporting Impact
August 17, 2016 - mmr
(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…
Summer Newsletter
August 2, 2016 - mmr
Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…
Focus Groups Still Relevant – Except When They’re Not
August 2, 2016 - mmr
(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” – just that we should…
In Person Concept Testing: Quant + Qual Sample Optimization
July 26, 2016 - mmr
While much of concept testing is appropriately done remotely online, certain products require sensory interaction – taste, feel, perhaps minor use, or a close look at design elements — to be properly tested…
[VIDEO] New “Old” Math Applied to Key Drivers Analysis: SVR
July 13, 2016 - mmr
We’ve investigated and tested Shapley Value Regression (SVR) and believe that SVR is a rock-star that is finally ready for its time in the spotlight. Learn why SVR should be your preferred approach for Drivers/Importance Analyses…
Tagged under:
Research Design
MMR Continues Growth, Adds Steven Wyatt to Ops Team
June 20, 2016 - mmr
Steven Wyatt has recently joined MMR Research Associates as Director, Research Operations. This addition to the MMR team continues to support a focus on 2016 expansion strategies. A seasoned research professional…
Tagged under:
Staff Growth
IIeX NA 2016: News and Notes
June 16, 2016 - mmr
(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…
Rewards Programs Myths and Truths
June 1, 2016 - mmr
(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…
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Hearing from our Intern: Summer 2017
August 24, 2017 – mmr
SW Insights Association 2017 Educational Forum: News and Notes
August 18, 2017 – mmr