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Focus Groups Still Relevant – Except When They’re Not

(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” – just that we should…

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In Person Concept Testing: Quant + Qual Sample Optimization

While much of concept testing is appropriately done remotely online, certain products require sensory interaction – taste, feel, perhaps minor use, or a close look at design elements — to be properly tested…

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[VIDEO] New “Old” Math applied to Key Drivers Analysis: SVR

We’ve investigated and tested Shapley Value Regression (SVR) and believe that SVR is a rock-star that is finally ready for its time in the spotlight. Learn why SVR should be your preferred approach for Drivers/Importance Analyses…

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MMR Continues Growth, Adds Steven Wyatt to Ops Team

Steven Wyatt has recently joined MMR Research Associates as Director, Research Operations. This addition to the MMR team continues to support a focus on 2016 expansion strategies. A seasoned research professional…

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IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

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REWARDS PROGRAMS MYTHS AND TRUTHS

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

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Mobile Qual: Enabling In-The-Moment Evaluation

Connecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently…

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Back to Basics

The winter holidays are over and Spring is…well, springing! It’s that time of year when people organize and de-clutter. At MMR, we are also getting back to basics with fresh new looks at “old” research tools and techniques…

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Key Learnings For Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

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Jennifer Sullivan Joins Growing Client Services Team

Jennifer Sullivan has been hired as Director, Client Services, joining the growing MMR Research Associates team. The addition of Jennifer adds even more senior experience breadth…

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