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MMR Expands Client-Side Expertise: Welcomes New VP-Client Services

MMR Research Associates celebrates continued growth with the addition of Michael Hoban to the team as the newest VP – Client Services. Previously at Newell Brands, Hoban brings more than 20 years of consumer engagement research…

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Better Collaboration and Innovation Through Teamwork

This September, all MMR employees gathered at Lake Lanier, Ga., for our annual company meeting and retreat. Our focus for 2016 was to build stronger collaboration…

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Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked…

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Using Graphic-Based Video for Reporting Impact

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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Summer Newsletter

Read our POV on relevancy of focus group (spoiler: we don’t think they are going away!), case studies covering in-person concept testing with a quant then qual approach and mobile qualitative, and debunk myths about rewards programs…

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Focus Groups Still Relevant – Except When They’re Not

(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” – just that we should…

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[VIDEO] New “Old” Math Applied to Key Drivers Analysis: SVR

We’ve investigated and tested Shapley Value Regression (SVR) and believe that SVR is a rock-star that is finally ready for its time in the spotlight. Learn why SVR should be your preferred approach for Drivers/Importance Analyses…

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MMR Continues Growth, Adds Steven Wyatt to Ops Team

Steven Wyatt has recently joined MMR Research Associates as Director, Research Operations. This addition to the MMR team continues to support a focus on 2016 expansion strategies. A seasoned research professional…

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IIEX 2016

IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

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Rewards Programs Myths and Truths

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…