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Reusable Packaging Sustainability: Evaluating its Effect at Retail

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat…

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Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

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Video Responses “Humanize” Research Results & Drive Organizational Impact

Open ended questions (OEs) are a very useful tool in the research industry. These questions begin with “how” or “what” and do not restrict responses to “yes” or “no” or a closed set of specific options. Rather, they…

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Improving the Working Relationships Between Research Clients and Suppliers

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear communication and strong leadership. But building healthy relationships…

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A Simple Approach with Significant Impact

Researchers on the supplier side of the industry enjoy helping a variety of clients make informed marketing decisions. At MMR, we focus initially on the up-front Decision Framing™ to develop the best approach for our clients. Once a project is completed…

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Continued Expansion of the MMR Brand

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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TMRE 2016 Reflections

Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…

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Our Evolving Toolkit

MMR believes that to be a true full service research provider, we must be “method agnostic” and consider all relevant tools and methodologies before making a recommendation to our clients. Read about our partnership…

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Online Eye Tracking: See Your Consumers’ Screen Through Their Eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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MMR Expands Client-Side Expertise: Welcomes New VP-Client Services

MMR Research Associates celebrates continued growth with the addition of Michael Hoban to the team as the newest VP – Client Services. Previously at Newell Brands, Hoban brings more than 20 years of consumer engagement research…

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