OUR POV: THE MMR BLOG

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Credentials or Chemistry

(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…

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The Real Cost of DIY – What to Ask as You Plan

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

William Priest Joins MMR’s West Coast Expansion

William (Bill) Priest has recently joined MMR Research Associates as Vice President – Client Relationships. He brings with him more than 25 years of research experience in categories ranging from healthcare to casual dining…

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MMR Goes West with Addition of Terry Ferg

MMR Research Associates announced that Terry Ferg has joined the Client Relationships staff as a new Vice President, continuing MMR’s planned growth and geographic expansion. With this most recent hire, the company extends…

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Insights Association ATL/SE Chapter Conference Recap

The 2017 annual conference for the ATL/SE chapter of the Insights Association focused on “The Next Chapter” for researchers as well as the organization itself. Patricia Houston represented MMR…

Adding More Client-Side Experience

MMR Research Associates announced that Christina Halligan (née Black) has joined the team as a new Director, Client Services. Christina joins the growing team at MMR from Georgia Pacific Corporation…

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Improving the Working Relationships Between Research Clients and Suppliers

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear communication and strong leadership. But building healthy relationships…

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Continued Expansion of the MMR Brand

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about the positive impact our “Brand Foundation” process and brand strategy was having on our growth. Over the past year, that growth has not only continued, but accelerated…

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TMRE 2016 Reflections

Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…

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Our Evolving Toolkit

MMR believes that to be a true full service research provider, we must be “method agnostic” and consider all relevant tools and methodologies before making a recommendation to our clients. Read about our partnership…