What’s New


Multiple exposure shot of two businesspeople wearing VR headsets superimposed over a cityscape

Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…


Recap: The Quirk’s Event Irvine

Several MMR Research Associates attended last week’s The Quirks Event in Irvine, Calif., one of the research industry’s key annual events. During the two days of presentations and discussions of cutting-edge marketing research, MMR senior staff…

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Two Join MMR in the New Year

The new year is off to an expansive start for MMR Research Associates with the addition of two new
members to the team, Dawn Fass and Veronique Giasson. They join as the newest Client Services

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Woman at home video chatting with her boyfriend on her cell phone and using earphones

Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

Former Intern Joins Full-Time Staff

In a previous post we profiled Brea Wagner, a recent Clemson University graduate who interned at MMR during fall semester 2017. Today, we are pleased to announce that Brea has joined MMR full time as Client Services and Operations Associate…

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Businessman crossing abstract drawn bridge leading from finger to finger

Building a Bridge: Moving from Client-Side to Supplier-Side in Marketing Research (Part 2)

One of MMR’s core beliefs is maintaining a truly collaborative approach with clients, always focusing on the client’s decision that is driving the research project. Earlier this year, Patricia Houston, VP – Client Relationships, talked with several staff members who have the perspective of seeing both sides of the Client-Supplier relationships. This is the second in a series…

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Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

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Expanding Our Graphics and Reporting Capabilities

Adrienne Sprigler has joined the staff at MMR Research Associates as a new Graphics Specialist. Having previously worked in both the corporate environment and as an independent market research analyst, she brings more than 15 years’ experience and a depth of business perspective…

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Men wearing blue sweater and eyeglasses holding credit card and using smart phone at home office during christmas holidays

Mobile Continues to Shape the Future of Retail

(By Patricia Houston, VP-Client Relationships) The research industry has been aware of – and designing for – the unintentional mobile user for several years. With 77 percent of all consumers carrying smartphones, the pervasiveness…