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MMR’s Decision Framing System™

As an industry, researchers regularly develop tools and processes to meet our Corporate Research partners’ need for actionable market information. But all too often, they don’t have the resources – or time – to review and evaluate…

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Integrated Learning: Our POV from TMRE 2017

A consistent theme that permeated TMRE this year was the need for triangulation and integration of learning. Whether it was Adam Alter’s notion of thin slices creating first impressions…

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Exploring Options: MMR’s Newest Intern

Maintaining a mutually beneficial relationship with academia is an important focus of MMR’s ongoing effort to stay ahead of the research curve. As part of this effort, MMR has created a robust internship program, welcoming several students each year…

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Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

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[NEWSLETTER] Why Research ROI Misses the Point

This fall has been filled with conferences and events, including MMR’s annual meeting and retreat in Chateau Élan. Here we reviewed our company’s vision and continued to welcome…

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ROI for Marketing Research – Why it Misses the Point

(By Bruce Olson, Managing Partner) My partner and I recently read an article about a group (some industry leaders backed by a big-name consulting agency) that was trying to tackle the problem of the valuation of ROI of research. And, of course, they were pursuing it with…

MMR Continues West Coast Expansion

Susan Sabanos has recently joined the team at MMR Research Associates as the newest VP – Client Relationships. Previously a principal insights and strategy consultant for CRS, Susan adds her nearly 20 years of market research experience to the growing team at MMR. In her new role, she will have responsibility for building MMR relationships

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Hearing from our Intern: Summer 2017

During this past summer, MMR was pleased to have Brittany Rooker complete her internship with our team. Maintaining a strong connection with academia is an important focus of MMR’s ongoing effort…

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SW Insights Association 2017 Educational Forum: News and Notes

(By William Priest, VP – Client Relationships) This was my first time attending an event hosted by the Southwest Chapter of the Insights Association and I was pleased to get to know a broad network of insights professionals in our industry…

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Do It! Check Out the Undoing Project

(By Walter Blotkamp, VP – Client Relationships) Whether you are new to Behavioral Economics (BE) or have been studying it for quite some time, The Undoing Project by Michael Lewis is a worthwhile read. This personal story of the groundbreaking collaboration between…