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In the Moment Mobile

It happens to all of us… you get ready to leave the house and can’t find your keys. Or you walk into a
room and forget why you came in…Yet somehow we expect survey respondents…

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Something New in Our Toolkit: morphii

A new type of survey question with a variety of applications, morphii helps clients understand what their customers really want using the science of emotion with a new tool that adds/enhances existing methodologies. More importantly, it is fun and engaging for respondents to use as it allows them to manipulate the expression…

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Q1 2018 Industry Roundup: Retail and Financial Services

As we look back on Q1 of 2018, we review developments and outlooks for key industries. Follow along below as we outline recent news and commentary on the retail/big-box and financial sectors. Consumer packaged goods companies must continue to evolve to remain competitive…

MMR Announces New Ops Team Addition

Jarrett Lodge has joined MMR Research Associates as Director, Research Operations. With more than 17 years in the market research industry, including roles in project management, facility management and account…

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Partnering to Add Value for Clients: Dapresy

Sometimes, the best solution for a research project results from a partnership with one of our trusted vendors. Dapresy’s flexible reporting enables MMR Research Clients to identify business trends and take action faster. VP Patricia Houston recently presented at Quirks with Rudy Nadilo – President of Dapresy on the functionality of the dashboard software…

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Should Clients Consider Virtual Reality?

Virtual reality (VR) is on a fast-track to becoming mainstream among your consumers. Consumers enthusiastically anticipate using VR for experiences like travel/adventure, live events, home design and education. Most also imagine using VR for…

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Choice Methodology Options

Choice methodologies are a powerful, frequently used tool in market research. Because they compare lists of key attributes/features to each other, they are particularly useful when attempting to understand what attributes or features are driving preference; the impact that changes in attributes or features…

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Recap: The Quirk’s Event Irvine

Several MMR Research Associates attended last week’s The Quirks Event in Irvine, Calif., one of the research industry’s key annual events. During the two days of presentations and discussions of cutting-edge marketing research, MMR senior staff…

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Two Join MMR in the New Year

The new year is off to an expansive start for MMR Research Associates with the addition of two new
members to the team, Dawn Fass and Veronique Giasson. They join as the newest Client Services
Directors…

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Woman at home video chatting with her boyfriend on her cell phone and using earphones

Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…