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CREDENTIALS OR CHEMISTRY?

(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…

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THE REAL COST OF DIY – WHAT TO ASK AS YOU PLAN

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

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William Priest Joins MMR’s West Coast Expansion

William (Bill) Priest has recently joined MMR Research Associates as Vice President – Client Relationships. He brings with him more than 25 years of research experience in categories ranging from healthcare to casual dining…

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MMR Goes West with Addition of Terry Ferg

MMR Research Associates announced that Terry Ferg has joined the Client Relationships staff as a new Vice President, continuing MMR’s planned growth and geographic expansion. With this most recent hire, the company extends…

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Insights Association ATL/SE Chapter Conference Recap

The 2017 annual conference for the ATL/SE chapter of the Insights Association focused on “The Next Chapter” for researchers as well as the organization itself. Patricia Houston represented MMR…

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Adding More Client-Side Experience

MMR Research Associates announced that Christina Halligan (née Black) has joined the team as a new Director, Client Services. Christina joins the growing team at MMR from Georgia Pacific Corporation…

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REUSABLE PACKAGING SUSTAINABILITY: EVALUATING ITS EFFECT AT RETAIL

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat…

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Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

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Video Responses “Humanize” Research Results & Drive Organizational Impact

Open ended questions (OEs) are a very useful tool in the research industry. These questions begin with “how” or “what” and do not restrict responses to “yes” or “no” or a closed set of specific options. Rather, they…

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Improving the Working Relationships between Research Clients and Suppliers

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear communication and strong leadership. But building healthy relationships…

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