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Thumbs or Voice? Think Video First

The availability of technology, and the continuous innovations in the tech industry over the past two decades, has impacted how we as researchers reach out to respondents. With internet, webcam, and mobile all readily available, we are also seeing tech change how respondents…

Former Intern Joins Full-Time Staff

In a previous post we profiled Brea Wagner, a recent Clemson University graduate who interned at MMR during fall semester 2017. Today, we are pleased to announce that Brea has joined MMR full time as Client Services and Operations Associate…

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Building a Bridge: Moving from Client-Side to Supplier-Side in Marketing Research (Part 2)

One of MMR’s core beliefs is maintaining a truly collaborative approach with clients, always focusing on the client’s decision that is driving the research project. Earlier this year, Patricia Houston, VP – Client Relationships, talked with several staff members who have the perspective of seeing both sides of the Client-Supplier relationships. This is the second in a series…

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Planning for 2018 Growth & Change

(By Bill Denk & Bruce Olson, Managing Partners) Last December, we talked about our dual priorities of “Dealing with Growth and Change” along with Continued Exploration of new methods and dealing with the rapid change of our industry. Well, those two topics have remained top priorities…

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Expanding Our Graphics and Reporting Capabilities

Adrienne Sprigler has joined the staff at MMR Research Associates as a new Graphics Specialist. Having previously worked in both the corporate environment and as an independent market research analyst, she brings more than 15 years’ experience and a depth of business perspective…

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Mobile Continues to Shape the Future of Retail

(By Patricia Houston, VP-Client Relationships) The research industry has been aware of – and designing for – the unintentional mobile user for several years. With 77 percent of all consumers carrying smartphones, the pervasiveness…

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MMR Decision Framing System™

As an industry, researchers regularly develop tools and processes to meet our Corporate Research partners’ need for actionable market information. But all too often, they don’t have the resources – or time – to review and evaluate…

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Integrated Learning: Our POV from TMRE 2017

A consistent theme that permeated TMRE this year was the need for triangulation and integration of learning. Whether it was Adam Alter’s notion of thin slices creating first impressions…

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Exploring Options: MMR’s Newest Intern

Maintaining a mutually beneficial relationship with academia is an important focus of MMR’s ongoing effort to stay ahead of the research curve. As part of this effort, MMR has created a robust internship program, welcoming several students each year…

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Businessman crossing abstract drawn bridge leading from finger to finger

Building a Bridge: Moving from Client-Side to Supplier-Side

As MMR continues to experience purposeful growth, of those most recently hired, three have transitioned from the client side of the marketing research relationship. One of MMR’s core beliefs is maintaining a truly collaborative…

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