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SW Insights Association 2017 Educational Forum: News and Notes

(By William Priest, VP – Client Relationships) This was my first time attending an event hosted by the Southwest Chapter of the Insights Association and I was pleased to get to know a broad network of insights professionals in our industry…

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Credentials or Chemistry

(By Mike Hoban, VP – Client Services) Sitting by the fire following a day of skiing, us researchers were discussing how clients choose their suppliers. Being the only client-side participant in the discussion, my POV was not completely embraced with the…

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IIeX NA 2017 – Looking Forward

(By Patricia Houston, VP – Client Relationships) IIeX North America 2017 continued the tradition of pushing the market research industry toward – what’s next? At MMR Research we are continually asking the same question of ourselves.

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The Real Cost of DIY – What to Ask as You Plan

(By Patricia Houston, VP – Client Relationships) It’s very easy to see on the surface how DIY research can save you money, and often the low rates offered and quick speed promised by DIY providers make their products look enticing…

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Improving the Working Relationships Between Research Clients and Suppliers

In the market research industry, clients and suppliers have a symbiotic relationship that requires trust, mutual respect, clear communication and strong leadership. But building healthy relationships…

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TMRE 2016 Reflections

Judging by titles and content you might come away from October’s TMRE (The Market Research Event) 2016 Conference with a perception that we market researchers still aren’t being heard…

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Focus Groups Still Relevant – Except When They’re Not

(By Walter Blotkamp, VP – Client Relationships) Many years ago, an excellent marketing colleague returned from a class and told me we needed to do a discrete choice study. When I asked him what topic he had in mind, he said “none” – just that we should…

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IIeX NA 2016: News and Notes

(By Patricia Houston, VP – Client Relationships) As usual, IIeX North America 2016 in Atlanta was a whirlwind of short but informative sessions mixed with quick stops at vendor booths and hunts for…

Key Learnings for Mobile-Optimized Research

Mobile Optimized Research continues to be a major topic of discussion in the research industry, even as respondents continue to shift to mobile on their own and in their own way. MMR reviewed this trend…

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Age of Phone Research Returns – A NEW Golden Age?

(By Bruce Olson, Managing Partner) Some say the “golden age” of internet-based research is over, but actually, it may be just beginning. If you were part of the market research industry as we entered…

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