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Video Responses “Humanize” Research Results & Drive Organizational Impact

Open ended questions (OEs) are a very useful tool in the research industry. These questions begin with “how” or “what” and do not restrict responses to “yes” or “no” or a closed set of specific options. Rather, they…

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Online Eye Tracking: See your consumers’ screen through their eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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Expanding Our Collaborative Direction: Integrating System 1 + 2 Methods

We all know that this industry of ours operates heavily based on “bucketing” by methodology. When we meet people at an industry event, the most common question asked…

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USING GRAPHIC-BASED VIDEO FOR REPORTING IMPACT

(By Patricia Houston, VP – Client Relationships) Videos are a natural complement, or substitute, for traditionally reported qualitative results. But graphic-based video can also add value and impact to quantitative studies…

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REWARDS PROGRAMS MYTHS AND TRUTHS

(By Walter Blotkamp, VP – Client Relationships) Over the past few years particularly, and since our inception generally, MMR has conducted numerous studies on customer rewards in retail, hospitality/dining, banking, and travel…

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Beyond the Bar Chart: Impact of Data Visualization

(By Kristen Downs, Graphics Specialist) Researchers face a constant challenge: how to deliver large amounts of data in only a handful of slides that can be easily digested…

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Innovations in Research: Shapley Value Regression

(By Bruce Olson, Managing Partner) SVR should be your preferred approach for Drivers/Importance Analyses, whenever possible. The reason is that SVR is consistently superior in handling the Multi-Collinearity…

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Investigative Reporting: The Case for Brevity

(By Laurie Gee, Director – Client Services) Remember the huge, output-by-the-pound market research reports that were commonplace a few years back…

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