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Case Study: In-Home Testing Highlights Operational Expertise

Central Location Testing (CLT) and In-Home Use Tests (IHUT) are two research methodologies that require plenty of advance planning and preparation prior to execution in order to anticipate potential issues and ensure project success. The MMR Research Operations Team is a highly experienced…

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Reusable Packaging Sustainability: Evaluating its Effect at Retail

Demand for produce packaging in the US is forecast to increase 3.2 percent annually to $6.0 billion in 2019. In the retail marketplace, more fresh produce is being displayed and sold ready-to-eat…

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Concept Testing is NOT “One-Size-Fits-All”

Concept testing represents an important area of market research as it can be informative to business decisions in several phases of product development. For clients in the earliest stage of development, concept testing can help determine…

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Video Responses “Humanize” Research Results & Drive Organizational Impact

Open ended questions (OEs) are a very useful tool in the research industry. These questions begin with “how” or “what” and do not restrict responses to “yes” or “no” or a closed set of specific options. Rather, they…

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A Simple Approach with Significant Impact

Researchers on the supplier side of the industry enjoy helping a variety of clients make informed marketing decisions. At MMR, we focus initially on the up-front Decision Framing™ to develop the best approach for our clients. Once a project is completed…

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Online Eye Tracking: See Your Consumers’ Screen Through Their Eyes

(By John Rindone, VP – Client Relationships & Shawn Wicker, Manager – Client Services) Prior to the rapid growth of digital marketing, reaching consumers with a meaningful and differentiated message was much simpler…

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In Person Concept Testing: Quant + Qual Sample Optimization

While much of concept testing is appropriately done remotely online, certain products require sensory interaction – taste, feel, perhaps minor use, or a close look at design elements — to be properly tested…

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Mobile Qual: Enabling In-The-Moment Evaluation

Connecting with customers in the moment is a trending development in the research industry that leverages smartphones to discover location-based data more efficiently…

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Research on Research: Scale Order Impact

Much of good research practice is based on statistical and behavioral theories and known human biases which, over the years, have given us many “rules or rules of thumb”…

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Innovation MMR: Efficiencies with QIQ

True Product/Service innovation is one of the most challenging of Marketing issues. One MMR client recently asked MMR to help them revise their program…